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Home » New film looks at the winners and losers of European Tobacco Harm Reduction

New film looks at the winners and losers of European Tobacco Harm Reduction

24th September 2024

This week, independent film maker David Hanin from Oneshot Media, launched a powerful documentary on the European Union’s confused attitude to tobacco harm reduction. The film, titled ‘Shut up and Smoke’, features a number of medical and industry experts calling for a better understanding of vaping and its potential for tobacco harm reduction. John Dunne, UKVIA Director General, is one of those interviewed on the role of vapes in helping the millions of smokers to quit and the importance of vape flavours in achieving this. The full film can be seen here.

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It’s time for a Fair Deal for Vaping

Vaping has helped millions of adults quit smoking, but excessive regulation risks making it harder to switch to a less harmful alternative.

Responsible businesses are being lumped in with the rogue players we all want driven out.

We need tougher action on rogue traders, not policies that make legal vaping more expensive and less accessible.

It’s time for a Fair Deal for Vaping.