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Home » New film looks at the winners and losers of European Tobacco Harm Reduction

New film looks at the winners and losers of European Tobacco Harm Reduction

24th September 2024

This week, independent film maker David Hanin from Oneshot Media, launched a powerful documentary on the European Union’s confused attitude to tobacco harm reduction. The film, titled ‘Shut up and Smoke’, features a number of medical and industry experts calling for a better understanding of vaping and its potential for tobacco harm reduction. John Dunne, UKVIA Director General, is one of those interviewed on the role of vapes in helping the millions of smokers to quit and the importance of vape flavours in achieving this. The full film can be seen here.

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The UKVIA Industry Forum is Back!

Wednesday 26th November 2025
London Marriott Hotel, Regents Park

As the government prepares to decide on the contents of the Tobacco and Vapes Bill, this year’s Forum arrives at a defining moment for the sector.

With the theme ‘The Way Forward: Changing the Vaping Mindset’ expect a powerful agenda tackling the end of disposables, global supply chain shifts and the mindset transformation needed to help the remaining six million smokers make the switch.

Attend. Sponsor. Exhibit.
Be there for the conversation that counts.