Skip to content

Consumers

Are you a smoker desperately looking to quit and want to know how vaping can best help you do so? Are you a vaper concerned about media misinformation and want to be reassured? Are you looking for a local retail store or vape product brand that you know you can trust because it upholds the highest standards in the industry? Well you’re in the right place, here in our special zone for consumers.

Discover the Facts on Vaping

 1

Perceptions of harm from vaping among smokers are increasingly incorrect and out of line with the evidence.

2

Vaping is at least 95% less harmful than smoking.

 3

Nearly two thirds of vapers (68%) said they never thought they would quit smoking until vaping came along.

Store Locator

      Watch Real Vapers Stories

      Henry

      Oliver

      Jack

      Alex

      Emma

      Oliver

      Resources

      Are you new to vaping?

      How does a vape device work?

      Visit our FAQ section

      Get involved in VApril

      Give yourself the best chance of quitting.

      The UKVIA Industry Forum is Back!

      Wednesday 26th November 2025
      London Marriott Hotel, Regents Park

      As the government prepares to decide on the contents of the Tobacco and Vapes Bill, this year’s Forum arrives at a defining moment for the sector.

      With the theme ‘The Way Forward: Changing the Vaping Mindset’ expect a powerful agenda tackling the end of disposables, global supply chain shifts and the mindset transformation needed to help the remaining six million smokers make the switch.

      Attend. Sponsor. Exhibit.
      Be there for the conversation that counts.