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As the number one vaping trade association, our vision is for the proven, life-changing public health benefits of vaping to be fully understood and fully realised.

UKVIA in the news

Enough is Enough: it’s time for a Fair Deal for Vaping

But protecting children and tackling illegal traders should not mean punishing responsible businesses, the millions of adults who use vaping to quit and stay smoke-free or the millions more who have yet to make the switch.

But that is exactly what is happening.

A growing list of policies and proposals is making vaping more expensive, less visible and less accessible, while putting responsible businesses
under pressure and lumping them in with the very rogue retailers that
they want to see driven out.

That’s why we are launching our Enough is Enough campaign, which calls for a Fair Deal for Vaping that protects children and helps bring rogue retailers to book while also recognising the instrumental role that vaping has and continues to play in securing a smokefree future.

Find out what’s at stake and how you can get involved today.

UKVIA vaping product duty consultation response

In its submission to the government’s vaping duty consultation, the association argues that by making higher strength vaping more expensive, the proposed tax regime will place an unfair financial burden on nicotine-dependent smokers who are trying to quit. Read the full response below.

Suspect it. Report it. Sort it.

We are calling on consumers, vape professionals and the public to Be Vape Vigilant and put illicit sellers under the spotlight by reporting any suspected illegal activity to the relevant authorities.

Take Action For Sustainable Vaping

Recycle-vapes.co.uk is a new information hub to equip consumers and the vaping industry with the know how to take positive action and greatly reduce the impact of vaping on the environment.

Explore

Vaping Industry

From burning questions to keeping up-to-speed with the latest sector and policy developments, our industry hub provides you with everything you need to know.

Consumers

Are you a smoker desperately looking to quit and want to know how vaping can best help you do so? We have all the information you need to get started.

Healthcare Hub

This hub provides wide ranging free advice and information for NHS staff and patients who smoke, on successfully using vaping as an effective quit method.

Resources

NHS

Vaping myths and the facts

ASH

Addressing common myths

Industry

Youth Access Preventation

CONSUMER

Are you new to vaping?

It’s time for a Fair Deal for Vaping

Vaping has helped millions of adults quit smoking, but excessive regulation risks making it harder to switch to a less harmful alternative.

Responsible businesses are being lumped in with the rogue players we all want driven out.

We need tougher action on rogue traders, not policies that make legal vaping more expensive and less accessible.

It’s time for a Fair Deal for Vaping.