24th September 2024
This week, independent film maker David Hanin from Oneshot Media, launched a powerful documentary on the European Union’s confused attitude to tobacco harm reduction. The film, titled ‘Shut up and Smoke’, features a number of medical and industry experts calling for a better understanding of vaping and its potential for tobacco harm reduction. John Dunne, UKVIA Director General, is one of those interviewed on the role of vapes in helping the millions of smokers to quit and the importance of vape flavours in achieving this. The full film can be seen here.