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Is vaping more affordable than smoking?

The Office for National Statistics (ONS) reported that the average price for a pack of 20 king size cigarettes in the UK was £14.47 (May 2023) which works out at £5,281.55 per year for a pack-a-day smoker.  

By comparison, it is estimated that a vaper (who has totally switched from smoking) could expect to pay roughly £x per year on vaping, resulting in an annual saving of around £x. 

In fact, according to a 2022 report from Action on Smoking and Health UK, saving money was the second most common reason given by adult smokers for choosing to switch to vaping (16%) – cutting down on smoking was the most cited reason (17%). 

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The UKVIA Industry Forum is Back!

Wednesday 26th November 2025
London Marriott Hotel, Regents Park

As the government prepares to decide on the contents of the Tobacco and Vapes Bill, this year’s Forum arrives at a defining moment for the sector.

With the theme ‘The Way Forward: Changing the Vaping Mindset’ expect a powerful agenda tackling the end of disposables, global supply chain shifts and the mindset transformation needed to help the remaining six million smokers make the switch.

Attend. Sponsor. Exhibit.
Be there for the conversation that counts.