The UKVIA welcomes a further reduction in the number of smokers in the UK, the lowest proportion of the population since records began in 2011. It is no surprise that it coincides with an increase in the use of vape products amongst smokers, as vaping is proven to be the most effective way for smokers to quit.
We hope this trend continues, with vaping helping the UK to achieve our smokefree target by 2030, reducing the shocking number of deaths from smoking, currently 250 every day, as well as reducing the huge financial burden on the NHS, who estimate the cost at around £2.6bn every year.
These numbers also show more needs to be done to prevent young people accessing vapes; the UKVIA has been calling for tougher penalties for retailers who illegally sell to under 18s and a retail registration scheme to ensure stronger governance. UK Government has announced some measures to police illegal sales better, but we will continue to advocate a stronger approach to protect children.