Smoking remains one of the leading causes of preventable death in the world – killing more than 200 people everyday in the UK alone.
Cigarette smoke contains more than 5,000 chemicals – 70 of which we know cause cancer – and smoking is responsible for 7 in 10 lunger cancer cases in the UK, according to Cancer Research UK.
In stark contrast to this, there is not a single instance of a person being killed by vaping a legal, regulated vaping product on record.