Awarded to an individual who has given outstanding service to the vaping industry.

Examples of excellence in this category include working to help counter so much of the negative publicity about vaping and the misinformation in the mainstream media which is preventing adult smokers from switching, acting as a figurehead for the global vaping sector, presenting the industry in a positive light and actively promoting the power of good that the vape industry is doing in terms of public health and the wider benefits it provides to the economy.